Chicco and Vibrant printech: Here at Team Vibrant, we live for those moments when we can help a brand truly shine where it matters most – right there in the hands of the shopper. And boy, are we beaming with pride to share our recent adventure: a fantastic collaboration with the incredible team at Chicco, a name synonymous worldwide with trust and care for all things baby. They’ve just launched their brand-new sun cream, specially created with the delicate skin of babies in mind, and guess what? Team Vibrant was right there alongside them!
For this exciting new product hitting the shelves, Chicco entrusted us with a vital mission: to design and bring to life a whole family of Point-of-Sale Materials (POSM) that would make a real splash in retail stores. Think eye-catching displays strategically placed to grab attention, and informative promotional materials that speak directly to parents, all while beautifully echoing Chicco’s premium brand feel. Our goal was to craft a complete retail branding solution that clearly communicated the amazing benefits of this new baby sun protection to the very people who need it most.
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What makes us Tick at Team Vibrant?
Our awesome in-house manufacturing power! Whether it’s the warm touch of wood, the sleek strength of metal, the crystal clarity of acrylic, or the versatile nature of HIPS, we’ve got the capabilities to bring any vision to life with top-notch quality. This means we could ensure every piece of retail display for Chicco was produced to the highest standards, with a super-quick turnaround to meet their launch schedule, and completely customized to fit their exact needs. We truly take pride in playing a part in a launch that’s all about keeping those precious little ones safe under the sun, while simultaneously boosting Chicco’s strong brand presence right where parents are making their choices.
This partnership with Chicco isn’t just another project for us; it’s a real milestone in our journey. We’re all about empowering brands through innovative and impactful retail branding solutions and promotional materials. To work with a brand like Chicco, whose dedication to quality and care resonates so deeply, is incredibly fulfilling. It highlights our commitment to understanding the heart of a brand and translating that into tangible, attention-grabbing in-store marketing.
At Team Vibrant, we believe that POSM is more than just cardboard and plastic; it’s a crucial touchpoint in the customer journey. It’s the silent salesperson, the visual storyteller that can make all the difference. By creating engaging retail displays and informative point-of-sale advertising for Chicco’s new baby sunscreen, we aimed to connect with parents on an emotional level, assuring them of the gentle yet effective protection this product offers.
This collaboration underscores our passion for crafting bespoke retail solutions that truly elevate a brand’s message. We’re not just about creating pretty displays; we’re about understanding the strategic goals of our partners and delivering retail marketing materials that drive results. Supporting Chicco in this important launch, ensuring their new sun protection for babies gets the visibility it deserves, is a testament to our dedication and expertise in the retail branding arena.
As Chicco’s new baby sun cream starts appearing in stores, ready to offer peace of mind to parents and protection to their little ones, all of us at Team Vibrant are celebrating our small part in this important journey. We’re excited to continue our mission of collaboration, innovation, and helping brands like Chicco make a truly vibrant and lasting impression in the world of retail. Here’s to sun-kissed days, happy babies, and the power of impactful retail marketing!